Timothy Brill Wilmington, NC
910-617-5733 • tbrill@brillbranding.com • http://brillbranding.com

Professional Summary

Twenty-plus years in design, split about evenly between running my own creative agencies and leading in-house teams inside larger organizations. I’ve built brand systems from scratch, directed photographers and illustrators on set, pitched new business, and mentored more designers than I can count along the way.

My work spans healthcare, franchise retail, hospitality, and consumer brands, print and digital both, with a soft spot for anything that needs a real visual system underneath it rather than a one-off campaign. Clean, bold, a little confident about it: that’s the throughline whether the client is a coffee franchise or a health system serving 46 counties.

I’ve founded two agencies, sold one, and spent the last several years applying that same discipline inside a larger organization’s creative operation. Still looking for the next thing that needs building.

Professional Experience

Video Production Editor

Trillium Health Resources – Wilmington, NC
August 2025 – Present

• Lead the creative direction and production of multimedia communications supporting executive leadership, stakeholder engagement, public awareness campaigns, and organizational initiatives across a 46-county service region.
• Direct the development of video productions, motion graphics, executive presentations, educational media, and community storytelling campaigns that strengthen brand awareness and audience engagement.
• Partner with executive leadership, marketing teams, and subject matter experts to translate complex healthcare and operational information into compelling visual narratives.
• Establish visual standards and creative direction across multimedia projects, ensuring consistency with brand guidelines, accessibility standards, and culturally responsive communication practices.
• Leverage audience analytics, engagement metrics, and stakeholder feedback to continually refine creative strategy and maximize communication effectiveness.

Multimedia Design and Development Coordinator

Trillium Health Resources – Wilmington, NC
February 2020 – August 2025

• Directed creative strategy and multimedia initiatives supporting enterprise communications, provider engagement, employee education, and community outreach across a multi-county healthcare organization.
• Developed integrated marketing assets including branded campaigns, videos, executive presentations, virtual events, eLearning experiences, and digital communications that increased stakeholder engagement and organizational awareness.
• Partnered with executive leadership and cross-functional teams to transform complex healthcare, operational, and policy information into visually engaging communications that improved understanding and user adoption.
• Led the design, implementation, and continuous improvement of enterprise learning and communication platforms, integrating brand standards, accessibility compliance, and user-centered design principles.
• Utilized analytics, stakeholder feedback, and performance data to optimize creative strategies, improve engagement, and support organizational decision-making.
• Championed brand consistency across print, digital, video, and presentation materials while mentoring internal teams on design standards and visual communication best practices.

Digital Communications Specialist

Trillium Health Resources – Wilmington, NC
January 2018 – January 2020

• Directed the creative development of integrated marketing and communication campaigns that increased public awareness, stakeholder engagement, and organizational visibility.
• Produced and art directed marketing videos, executive presentations, digital campaigns, and branded collateral that translated complex healthcare topics into compelling visual stories.
• Led the redesign of the corporate website and SharePoint intranet, improving user experience, accessibility, and visual consistency while strengthening the organization’s digital brand presence.
• Established brand standards, visual identity guidelines, templates, and marketing systems that ensured consistency across annual reports, marketing collateral, executive communications, and community education materials.
• Collaborated with marketing, communications, leadership, and external partners to develop creative solutions aligned with organizational goals while utilizing analytics to improve campaign performance and audience engagement.

Creative Director/Owner

Brill Branding/Brill Creative Group – Wilmington, NC
November 2008 – January 2018

• Founded and led a full-service branding, marketing, and communications agency serving clients across healthcare, nonprofit, hospitality, retail, and consumer sectors.
• Directed strategic communications, brand development, stakeholder engagement, and community outreach initiatives that strengthened client visibility, audience engagement, and organizational growth.
• Managed client portfolios, marketing budgets, vendor relationships, and project resources while ensuring alignment with business objectives and communication goals.
• Recruited, mentored, and managed multidisciplinary creative teams, overseeing project execution, operational workflows, and client communications.
• Developed integrated communications campaigns across digital, print, video, social media, email marketing, events, and public relations channels.
• Served as a strategic communications consultant to executive leaders, translating organizational priorities into effective messaging, brand strategies, and audience engagement plans.
• Utilized audience insights, market research, and performance analytics to guide communication strategies and improve campaign effectiveness.

Director of Brand and Art Development

Port City Java – Wilmington, NC
January 2007 – November 2008

• Led brand strategy and franchise communications supporting expansion across domestic and international markets, aligning creative direction with business growth priorities.
• Directed multi-channel campaigns including product launches, community activations, and promotional initiatives that improved market visibility and customer response.
• Established system-wide brand standards and messaging frameworks used across 75+ franchise locations to ensure consistency in visual identity and customer experience.
• Oversaw development of marketing collateral, retail signage, packaging, presentations, and in-store communications aligned with audience and operational needs.
• Partnered with executive leadership, franchise operators, and external vendors to coordinate execution of campaigns, budgets, and production timelines.
• Managed creative production workflows and vendor relationships to deliver high-volume branded assets efficiently and within budget constraints.

Graphic/Web Designer

Sage Island – Wilmington, NC
November 2008 – June 2009

• Directed the creative vision and execution of brand-focused digital experiences, developing visually compelling websites that strengthened brand identity, increased audience engagement, and improved conversion rates.
• Partnered with developers, marketers, copywriters, and stakeholders to translate business objectives into cohesive, user-centered digital experiences that aligned with brand strategy and campaign goals.
• Guided UX and visual design decisions through user research, analytics, and usability testing, improving site navigation and reducing bounce rates by 25% while enhancing the overall customer experience.
• Managed multiple concurrent projects from concept through launch, balancing creative excellence, production timelines, and client expectations while delivering successful outcomes on 95%+ of engagements.
• Established and maintained visual design standards across digital initiatives, ensuring consistency in branding, typography, imagery, and user experience throughout every project.

Creative Director

Empire iTech/Oxclove Workshop – Kingston, NY
April 2005 – November 2007

• Directed and mentored a multidisciplinary team of 8+ designers, developers, and creative professionals, establishing the creative vision for integrated branding, digital, and marketing initiatives while ensuring alignment with client objectives and business goals.
• Led concept development and creative execution across multiple concurrent projects, partnering with stakeholders to translate strategic objectives into compelling visual experiences that strengthened brand identity and increased audience engagement.
• Leveraged market research, competitive analysis, user behavior insights, and UX best practices to inform creative direction, resulting in improved usability, higher engagement, and more effective customer experiences.
  Established and championed creative standards, design systems, and production workflows that elevated the consistency, quality, and scalability of deliverables across print and digital platforms.
• Fostered a collaborative, high-performing creative culture through mentorship, constructive design critiques, and cross-functional collaboration, improving team efficiency, accelerating project delivery, and consistently exceeding client expectations.
• Managed creative priorities across multiple accounts, balancing innovation, budget, timelines, and production requirements while maintaining exceptional design quality throughout the project lifecycle.

Core Competencies

• Creative Direction & Brand Strategy
• Visual Storytelling & Concept Development
• Campaign Development & Execution
• Team Leadership & Mentorship
• Typography, Illustration, and Layout Design
• Art Direction for Digital & Print Media
• Video & Motion Graphics Production
• User-Centered Design & Brand Experience
• Figma
• Monday.com, Asana, Project Management Software

Application Proficiencies

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe After Effects
• Adobe Premiere Pro
• Camtasia
• Figma
• WordPress
• HTML & CSS
• Google Analytics
• MailChimp
• Constant Contact
• HubSpot
• Microsoft Teams
• DALL-E
• Runway
• ChatGPT
• Moodle
• Totara
• Adobe Creative Cloud Libraries
• SmartSheet
• Microsoft 365 Apps
• PowerPoint/Keynote
• WebEx/Zoom

Education

Bachelors of Art and Science
SUNY New Paltz – New Paltz, NY

Awards & Recognition

• Certified Agile Leadership, Six Sigma Global Institute, 2023
• Inbound Certification, Hubspot, 2016
• Top Design Firm Award Winner, Clutch, 2015, 2016

Portfolio

Visit the Projects page for a comprehensive showcase of my creative projects, including branding campaigns, multimedia designs, and digital experiences.